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Showing posts from July, 2021

PRODUCT PACKAGING SHAPES AND PACKAGING DESIGN

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  While the styles above relate to the graphic design aspect, the shape of the packaging is just as important and just as diverse. The shape of your product packaging mostly depends on your logistics and your budget. Of course, your product itself also affects the body, but these first two limitations significantly impact the result. When you think about the shape of your packaging, you consider the entire logistics chain. Very delicate items and unusual conditions will look good, but shipping such packaging to a distant destination can create unnecessary problems. A great way to approach the shape of your packaging is to focus on your customers' priorities. First, the packaging must protect your customers' products and enable an unforgettable unboxing experience. Of course, your customers expect to be surprised and entertained - but the last thing they want is a damaged package. Surprisingly, even the most extensive e-commerce providers tend to forget the importance of...

HOW TO IMPROVE THE BRAND IMAGE OF YOUR COMPANY?

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As a business leader or manager, you may be wondering how to improve your company's brand image? In this article, discover how to improve the brand image and your company's notoriety thanks to digital, and more precisely, thanks to the inbound marketing methodology. Get custom packaging for small business from SM Custom Packaging. 1 - Develop your notoriety In the case of a business launch or a product line, you may prefer to gain notoriety to increase your credibility first, rather than finding new customers right away. To do this, you can take advantage of traditional media such as the press, radio, or television, which will allow you to broadcast a message to a large number of people. This is called outbound marketing: we enter into a relationship with the consumer without wishing to do so. Unfortunately, the cost of these campaigns is generally very high. This is why we advise you to combine digital and traditional media with improving your notoriety. Indeed, the ...