OUTSIDE THE BOX OR HOW SHOULD YOU THINK ORIGINALLY WHEN IT COMES TO PACKAGING DESIGN?

A product's attractive packaging accounts for half of its success. An intriguing design entices you to examine it more closely, to touch it, and to understand more about it. Wholesale custom packaging is a way of standing out, increasing awareness and thus sales. How do you approach the subject of design to create something that makes buyers' faces happy?

Search, experiment, and think outside the box

The key to success is an original idea and execution that can compete with a unique and unrepeatable concept. It seems like there aren't a lot of options in this matter - limited shape, the number of raw materials, and formats don't leave much room to show off. However, in practice it is different and I will prove it with the following examples.

Simple packaging, unusual graphics

Even a product box with a typical shape can attract attention. Check out these examples that, despite their classic shape, don't lose out in the battle for a potential client's interest. Two different approaches one focused on a strong, distinctive pattern and vibrant colors, the other on a message that clearly shows the purpose of the product.

The first is a package design for tar soap. Imprints indicate the structure of diluted soap smeared on a flat surface, and the recipient is immediately advised of the useful properties of the product. Attention is drawn to the minimalism of the design, which can be an attractive differentiator to products with livelier colors.

The second example shows that the packaging can do a better job than the product itself (because what is so special about an ordinary headband?). Here the usefulness of the product is emphasized and individual rubber band holders present their various possible uses. A piece of cardboard with a hole in it, an interesting print, and a profiled place to hold the product - you see how little it takes to get an interesting look that makes people buy?

Different formats, finishes, and playing with the shape

An ordinary box can be disenchanted, or rather enchanted! - By adding finesse to the design that is hard to ignore. There will be 3 examples - all from one manufacturer who has found a way to differentiate products in a segment as saturated as the cosmetics industry.

The classic form of the packaging of this product series has been supplemented by additional optical advantages - a large, expressive font and a finish in the form of holographic lacquer. The packaging itself seems to call out "buy me" and when you're around it will be hard not to hear it Two formats, gilding and the same pattern on packaging and products. Classic wide stripes and polka dots - it's elegant and coherent, and the whole thing encourages you to complete your shopping with complementary products. With this package, the surprise is inside! And not only is it the perfect cream but there is also something else on the way! The box encourages interaction and longer storage, which promotes the eco-trend and philosophy of less waste.

Sometimes the lack of extravagance is the added value

No-frills packaging can also be a strategy to differentiate a product on the market, especially if it fits the brand philosophy or the characteristics of the product line. The packaging for the SM Custom Packaging candles boxes and veils is one such example - anything else would disrupt the harmonious design of the visual identity.

DIY box - from design to execution

If you have already decided on the type and format of the box, then it is time to think about the raw material from which it will be made. To make a good choice, it is worth knowing the fundamental differences between the various substrates. Below you will find a brief description that will help you to get a better picture of the types of cardboard that you can use at custom packaging USA to manufacture your packaging.

 Kraft liner

This type of paper is characterized by high tear resistance and very good printability. Its main advantage is its longevity - if you need a solid box that will keep its shape even after transport, the Kraft liner is perfect, and its 250 g Rummage ensures the right rigidity. If you want your box to look eco-friendly, go for the brown version.

Cardboard boxes designs

Known for packaging everyday items - cosmetics, medicines, medical products, and groceries. The whiteness of the cardboard enables the production of elegant premium boxes, and the weight of 300 g ensures the walls are correspondingly rigid, which effectively protects the product from damage. Cardboard Custom boxes

The coated side is perfect for printing, while the uncoated side offers a clean, natural feel. Between these two surfaces are strong, durable fibers of natural and recycled origin. A box made from Custom cardboard boxes can withstand harsh conditions during transport or storage, while the weight of 345 g is suitable for packaging with heavy loads. The cardboard can be finished with matt or glossy film and selective UV varnish.

 Doublecoatedcardboard

Double-coated cardboard is a high-quality  paperboard with increased stiffness and thickness while reducing basis weight, which allows the use of a lower nominal basis weight of the paperboard and the reduction of raw material consumption in kilograms while maintaining the same number of uses.. The white and cream color of the cardboard makes it possible to create elegant and graphically sophisticated projects. The available weight is 330 g. The cardboard can be finished with matt or glossy film and selective UV varnish.

 Cardboard box multilayered

Cardboard box is multi-layered brown cardboard made of 100% recycled paper. Perfectly smooth on both sides and in the same deep brown shade on the top and bottom, allows you to create unique packaging designs. It is suitable for the production of packaging for cosmetic products, pharmaceuticals, household appliances.

Don't be afraid of refinements

If you've managed to get through the descriptions of the raw materials

● Glossy film,

● Matt film,

● Matt film + selective UV varnish.

The film gives the box an exclusive look and the packaging feels pleasant and arouses pleasant associations even before the product is unpacked. By exposing selected graphic design elements with selective varnish, you can highlight the most important message to the customer.